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YouTube Ads
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Turn viewers into customers with YouTube Ads

Reach the right people on YouTube — from discovery to decision — with AI-powered targeting and immersive formats like Shorts that spark interest, drive action, and fuel business growth.
Create your first campaign
A smiling woman wearing a red shawl decorating a white ceramic bowl. The image is framed within a vertical YouTube Shorts player interface, showing a progress bar and a user profile icon labeled "RusticTableware." Overlaid on the top right is a smaller horizontal video player showing finished pottery plates on a wooden table.

Campaigns for all your goals

Increase conversions
Drive consideration
Build awareness

Increase conversions

Convert viewers into buyers.

Reach and convert new users with immersive video formats across YouTube to drive website traffic, leads, and sales. Tap into Demand Gen’s unique AI-powered solutions — including lookalike segments — to scale your impact. Learn more about Demand Gen.
A smiling woman films a makeup tutorial with a smartphone on a tripod, holding up an eyeshadow palette and brushes. A black text overlay in the corner reads: "+20% Conversions”.

Drive consideration

Capture attention. Create loyal customers.

Powered by Google AI, Video View campaigns maximise ad reach across the formats your audience is watching — building brand preference where it matters most. How Video View campaigns work.
An overhead view of a person wearing a colorful orange and green turban weaving a textile on a traditional wooden loom. A black text overlay in the corner reads: "82k Views”.

Build awareness

Be noticed. Be remembered.

Video Reach campaigns are optimised to connect with as many unique users as possible — boosting brand visibility across a broad audience, all within your budget and targeting goals. See Video Reach in action.
A group of young professionals collaborates around a wooden table with a laptop and notebooks in a modern office. A black text overlay in the corner reads: "70% Reached”.

YouTube delivers results

  • 79%

    An Ipsos survey found 79% of Gen Z consumers in India use Google and/or YouTube daily.1
  • 87%

    A Kantar survey found 87% of viewers in India say YouTube helps them decide what to purchase.2
  • 16%

    Viewers rated YouTube ads 16% more credible and trustworthy than ads on other video and social platforms.3

Meet customers where they’re watching

From browsing to buying, engage viewers with immersive YouTube formats like Shorts, In-stream, and In-feed ads — with more options to maximise your impact.
A collage showing three different YouTube ad formats for sunglasses: a YouTube Shorts video, a standard in-feed video ad, and a horizontal video player.

Real results with YouTube Ads

Explore more success stories
An image of three people in Cider clothing having a picnic.
Cider gained 40% more new customers with YouTube Shorts — at 33% lower CPA.
Image of hands about to press the power button on a Blendjet blender
BlendJet’s YouTube strategy drove 413% revenue growth — at 3.85x ROAS.
Image of a Heli Ski helicopter above a group of skiers on a mountain top.
Majestic Heli Ski won 50% of its new customers on YouTube — driving 400% growth in five years.

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Your Video Ads toolkit

Build your first campaign in minutes
Step‑by‑step tools to launch your first YouTube video ad — no guesswork required.
Create high‑converting ads effortlessly
Learn how to craft high‑impact video ads that generate sales — even from your phone.
Automate and optimise with 
AI
Go from idea to launch seamlessly with intuitive Google AI tools and easy-to-follow guides.

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Let us help.

Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert.
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Frequently asked questions

What are YouTube ads?

YouTube ads are compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.

What YouTube ads types are available and which is right for me?

There are many types of YouTube ad formats available:
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • In-feed video ads
  • Bumper ads
  • Outstream ads and Accompanying Content
  • Masthead ads
  • Shorts ads
  • Audio ads
Learn more about how they work and which work best for your goals by visiting the YouTube video ad formats help page.

How can I track my YouTube ads campaign performance?

Google Ads metrics help you measure the impact and performance of your YouTube ads campaign. Real-time metrics can track insights like how many people are viewing your ad, how engaged they are, and what actions they’re taking like website conversions, store visits, or in-app actions. Learn what you can measure and how it works by visiting the YouTube ads and metrics help page.

Can AI create YouTube ads for me?

AI can help you build video campaigns and make the most of your YouTube ads investment. Google AI-powered solutions offer exciting new ways to create, enhance, and launch video campaigns that help drive high-impact results. Learn more about AIs role in video campaigns by visiting Google Ads AI Essentials: Video Campaigns Best Practices help page.

How to determine my budget for YouTube ads?

Start with a daily budget you’re comfortable with. You only pay when viewers engage with your ad, and there’s no minimum spend. Google AI automatically optimises your bids to maximise performance. Test different strategies and then scale what works best for your goals. Learn more about setting a budget on Understanding Google Ads Budgets and Spending Limits help page.
1. Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, n=763 Gen Z consumers ages 18-27, India

2. Google/Kantar, WhyVideo, n=2312 weekly video viewers 18-64 (IN), fielded from (3/26/24-4/24/24). Competitive set includes 10 market competitors: Linear TV, Disney+, Amazon Prime Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj & MX Takatak, Roposo.

3. Google commissioned Ipsos Consumer Continuous, U.S., CA, U.K., FR, DE, IT, AU, JP, IN, CN, BR, MX, ES, ZA, KR, AR, CO, BE, CL, PE, SE, NL, DK, FI, NO ~n=500-1,000 online consumers 18+ per market. Sep 8-11, 2022
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